General Product Safety Regulation (GPSR)
Support with the EU General Product Safety Regulation (GPSR): appointment of an EU Responsible Person, technical documentation, labelling, and traceability requirements for products sold in the EU.
What the GPSR Requires
The GPSR applies to consumer products placed on the EU market and replaces the previous General Product Safety Directive. Its practical consequence for a non-EU seller is direct: no consumer product may be offered to EU buyers unless an economic operator established in the EU is on record as responsible for it.
That operator — the EU Responsible Person — holds the technical documentation, keeps it available to market surveillance authorities, and is the contact point when a safety question arises. Their name and address must appear on the product, its packaging, or the accompanying documents.
Marketplaces enforce this independently of the authorities. Amazon, eBay and others verify that a Responsible Person is on file before a listing stays active, which is why GPSR failures usually surface as a blocked listing rather than as a regulatory notice.
Who Needs GPSR Support
- Non-EU manufacturers selling consumer products into the EU
- EU importers placing third-country products on the EU market
- Direct-to-consumer brands selling cross-border into the EU
- Marketplace sellers whose listings require an EU Responsible Person on file
What We Cover
- EU Responsible Person appointment service
- Review of technical documentation against GPSR requirements
- Labelling and traceability information requirements
- Advisory on incident reporting and product recall procedures
- Coordination with marketplaces and customs documentation
Legal Basis
Article 16 of Regulation (EU) 2023/988, the General Product Safety Regulation, has applied since 13 December 2024. A consumer product may not be placed on the EU market unless an economic operator established in the Union is responsible for the tasks in Article 4(3) of Regulation (EU) 2019/1020: verifying that the technical documentation has been drawn up and keeping it available for the market surveillance authorities, answering their reasoned requests, informing them where the product presents a risk, and cooperating on corrective action.
Article 16(3) requires that operator’s name and postal and electronic address to appear on the product, its packaging, the parcel, or an accompanying document.
Article 4(2) of Regulation (EU) 2019/1020 sets out who may hold the role: a manufacturer established in the Union, an importer where the manufacturer is not, an authorised representative acting under a written mandate from the manufacturer, or — where none of those is established in the Union — a fulfilment service provider established in the Union. A manufacturer outside the EU whose route to market puts none of them in place, one shipping directly to consumers for instance, must appoint an authorised representative before the product may be placed on the market.
Why Choose Us
GPSR compliance crosses VAT, customs, and product safety domains — areas we already operate in. Products in scope frequently carry EPR obligations as well, and both feed the documentation that marketplace compliance checks depend on. The EU Responsible Person service is delivered as a coordinated part of your overall EU market access, not as a standalone compliance silo.